2024 — PresentEdTech · Product · Brand
Roughworks
Founder & Lead Designer
A scalable EdTech platform focused on user experience and growth — from positioning to product surface.
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Roughworks is an EdTech platform built around clarity, speed, and student outcomes. My work spanned brand voice, product UX, and scalable interface systems that could grow with adoption.
Challenge
The product needed to feel trustworthy to parents and energising to students, without sacrificing the density required for serious learning flows.
Outcome
A cohesive visual and interaction language that supports rapid iteration, clear navigation, and onboarding that converts — while staying legible at scale.